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| Author: | Chakravarti, D. Mitchell, A. Staelin, R. |
| Title: | Judgement based marketing decision models : problems and possible solutions. |
| Journal: | Journal of Marketing
1981 : Fall, Vol. 45:4, p. 13-23 |
| Index terms: | DECISION MODELS MARKETING |
| Language: | eng |
| Abstract: |
SCIMA