search query: @indexterm Decision models / total: 288
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Author: | Little, J. D. C. Lodish, L. M. |
Title: | Commentary on "Judgment based marketing decision models". |
Journal: | Journal of Marketing
1981 : Fall, Vol. 45:4, p. 24-29 |
Index terms: | DECISION MODELS MARKETING |
Language: | eng |
Abstract: |
SCIMA