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| Author: | Keilloh, S. |
| Title: | Generating a learning culture at One 2 One |
| Journal: | Knowledge Management Review
2001 : MAY-JUN, VOL. 4:2, p. 16-19 |
| Index terms: | LEARNING CULTURE KNOWLEDGE MANAGEMENT COMPUTER NETWORKS CUSTOMERS UNITED KINGDOM |
| Language: | eng |
| Abstract: | The subjects of this paper are knowledge management, computer networks, corporate culture and customer services in Great Britain. The paper explains how Great Britain-based mobile telecoms company One 2 One is making the transition from product focus to customer focus through the use of knowledge management strategies. The author also considers the importance of customer value relationships rather than sales propositions and the need for knowledge auditing within the company. The article considers the following topics: 1) Identification of culture issues; 2) Creation of the company intranet; 3) Involvement of staff in Web-related activities. |
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