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| Author: | Blyth, A. |
| Title: | The gold standard |
| Journal: | Accountancy
2004 : AUG, VOL. 134:1332, p. 44-46 |
| Index terms: | Sports industry Sponsorship Companies Public relations Greece |
| Language: | eng |
| Abstract: | This article explores the benefits of corporate sponsorship of Olympics games. As the 2004 Olympic Games get underway, the article author asks if sponsorship is good for those companies that are playing so much for it. |
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