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| Author: | Salavou, H. Baltas, G. Lioukas, S. |
| Title: | Organisational innovation in SMEs - The importance of strategic orientation and competitive structure |
| Journal: | European Journal of Marketing
2004 : VOL. 38:9-10, p. 1091-1112 |
| Index terms: | Alliances Competitive strategy Greece Innovation Small and medium-sized enterprises (smes) |
| Language: | eng |
| Abstract: | The study considers determinants of organisational innovation in small to medium-sized enterprises, as expressed by the number of product innovation adoptions. The aim is to identify the importance of strategic orientation and competitive structure. |
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