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| Author: | Tosun, C. (et al.) |
| Title: | Cross-border cooperation in tourism marketing growth strategies |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:1, p. 5 -23 |
| Index terms: | Tourism Marketing Marketing strategy Co-operation Greece Turkey |
| Language: | eng |
| Abstract: | This article examines the Greek-Turkish cross-border cooperation in tourism marketing growth strategies. The results show that establishing a joint cross-border tourism organization is essential for successful tourism marketing. Also creation of sufficient financial resources and increased involvement of business interest groups and non-government organizations are important. |
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