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| Author: | Avlonitis, G.J. Indounas, K.A. Gounaris, S.P. |
| Title: | Pricing objectives over the service life cycle: some empirical evidence |
| Journal: | European Journal of Marketing
2005 : VOL 39:5-6, p. 696-714 |
| Index terms: | Service Pricing Markets Greece |
| Language: | eng |
| Abstract: | The study aims to explore the pricing objectives that service companies pursue along with the extent to which these objectives are influenced by the stage of the services' life cycle. The paper analyzes data from 170 companies operating in six different services sectors in Greece. The literature on pricing of services reveals the complete lack of any previous work aiming to examine empirically this potential influence. The study concludes that the objectives are mainly customer oriented aimed at improving the companies' financial performance in the market. |
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