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| Author: | Avlonitis, G.J. Indounas, K.A. |
| Title: | Pricing of services: an empirical analysis from the Greek service sectors |
| Journal: | Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 339-362 |
| Index terms: | Competitive strategy Greece Price determination Price policy Service |
| Language: | eng |
| Abstract: | This paper examines the pricing objectives and the pricing policies that service companies embrace in order to price their services. The data collected from 170 companies operating in six different service sectors in Greece shows that these objectives are fundamentally qualitative, not quantitative, and they are customer oriented. The only policy followed by the majority of the companies is the traditional price list policy. |
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