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| Author: | Avlonitis, G.J. Indounas, K.A. |
| Title: | An empirical examination of the pricing policies and their antecedents in the services sector |
| Journal: | European Journal of Marketing
2007 : VOL. 41:7/8, p. 740-764 |
| Index terms: | pricing policy companies service Greece |
| Language: | eng |
| Abstract: | This paper aims at examining the pricing policies (henceforth as: prc-pols.) adopted by service companies to set their prices along with the service, organizational and environmental characteristics (here as: s-o-and-e-chars.) influencing the policies. Based on data collected through personal interviews from 170 companies operating in six different service sectors in Greece and on a qualitative research via 38 in-depth interviews, it is found that the prc-pols. tend to be influenced by a number of different s-o-and-e-chars., while different patterns of pricing behaviour were clearly identified across different service industries. |
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