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| Author: | Drichoutis, A.C. Lazaridis, P. Nayga, R.M. Jr. |
| Title: | An assessment of product class involvement in food-purchasing behavior |
| Journal: | European Journal of Marketing
2007 : VOL. 41:7/8, p. 888-914 |
| Index terms: | consumer behaviour shopping food products supermarkets Greece models |
| Language: | eng |
| Abstract: | This paper explores the factors affecting product class involvement (henceforth as: i.) for food. It is aimed to determine the factors affecting i. with food and to sketch the profile of consumers more likely to be involved/not involved with food. It is also sought to assess the factors affecting the importance attached to different aspects of food, e.g. price, brand name or taste. A conceptual model is developed and empirically tested based on survey data collected from supermarkets in Athens. It is found that younger consumers, those with higher education and income engaging in nutritional label use behaviour and don't prepare food for their household, are more likely to have low i. with food. Less distinctive characteristics are apparent for the highly involved consumers. Different consumer profiles are also associated with different aspects of food i. based on importance attached to different aspects of food etc. |
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