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| Author: | Kingl, A. |
| Title: | How a unique culture proposition became a USP |
| Journal: | Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 52-55 |
| Index terms: | customers risk management insurance companies corporate culture sales Switzerland |
| Language: | eng |
| Abstract: | This article deals with how you can transform the way of doing things into a compelling sales proposition. The company, Zurich Insurance has created a Unique Culture Proposition which may well turn out to be its Unique Selling Point (USP). |
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