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| Author: | Barbaise, G. Royer, J. F. |
| Title: | Banques de donnees locales et strategie marketing = Local data banks and marketing strategy. |
| Journal: | Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 18-27 |
| Index terms: | MARKETING MANAGEMENT MARKETING INFORMATION DATA BANKS COMPUTER NETWORKS |
| Language: | fre |
| Abstract: |
SCIMA