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| Author: | Johnson, E. J. Meyer, R. J. |
| Title: | Compensatory choice models of noncompensatory processes : The effect of varying context. |
| Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 528-541 |
| Index terms: | CHOICE THEORY DECISION MODELS CONSUMER BEHAVIOUR COMPENSATION |
| Language: | eng |
| Abstract: |
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