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| Author: | Rangan, V. K. Zoltners, A. A. Becker, R. J. |
| Title: | The channel intermediary selection decision : a model and an application. |
| Journal: | Management Science
1986 : SEP, VOL. 32:9, p. 1114-1122 |
| Index terms: | MARKETING CHANNELS DECISION MODELS |
| Language: | eng |
| Abstract: |
SCIMA