search query: @indexterm Decision models / total: 288
reference: 107 / 288
Author: | Rao, V. R. McLaughlin, E. W. |
Title: | Modeling the decision to add new products by channel intermediaries. |
Journal: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 81-88 |
Index terms: | DECISION MODELS NEW PRODUCTS DISTRIBUTION CHANNELS |
Language: | eng |
Abstract: |
SCIMA