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| Author: | Karakaya, F. Stahl, M. J. |
| Title: | Barriers to entry and market entry decisions in consumer and industrial goods markets. |
| Journal: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 80-91 |
| Index terms: | CONSUMER MARKETS INDUSTRIAL MARKET RESEARCH PRODUCT DIFFERENTIATION DECISION MODELS |
| Language: | eng |
| Abstract: |
SCIMA