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| Author: | Albright, S. C. Winston, W. |
| Title: | Markov models of advertising and pricing decisions. |
| Journal: | Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 668-681 |
| Index terms: | DECISION MODELS ADVERTISING MARKOV CHAINS PRICING |
| Language: | eng |
| Abstract: |
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