search query: @author Woodside, A. G. / total: 29
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| Author: | Woodside, A. G. Wilson, E. J. Milner, P. |
| Title: | Buying and marketing CPA services |
| Journal: | Industrial Marketing Management
1992 : AUG, VOL. 21:3, p. 265-272 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, REVISION- UND TREUHANDBETRIEBE |
| Language: | eng |
| Abstract: | How do business customers evaluate the level of service quality they receive from buying certified public accounting (CPA) services? How can CPA's help nurture long-term relationships with their clients? Based von an in-depth survey of CPA client perceptions, this article answers these two key questions. The research approach used may serve as a useful guide for CPA marketing managers who are planning to conduct marketing audits of their firms' working relationships with clients. |
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