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| Author: | Rothaermel, F. T. Sugiyama, S. |
| Title: | Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com |
| Journal: | Journal of Management
2001 : VOL. 27:3, p. 297-312 |
| Index terms: | CLOCKS AND WATCHES INDUSTRY INTERNET |
| Freeterms: | INTERNET COMMUNITIES |
| Language: | eng |
| Abstract: | One potentially powerful way of organizing in the new Internet world is through the medium of the virtual Internet community. An effectively managed virtual community provides economic gains to the community organizer and to its members. The authors attempt to build theory grounded in the study of TmiZone.com, a virtual Internet community devoted to wristwatch hobbyists and enthusiasts. |
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