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Author: | Berezin, I. |
Title: | Russian middle class enjoys consuming |
Journal: | Economic Trends
2001 : 6, p. 80-83 |
Index terms: | Consumer behaviour Shopping Middle classes Russia |
Language: | eng |
Abstract: | The core of Russian middle class consists of relatively young highly skilled professionals. The price of a commodity is not decisive, the middle class is knowledgable about the world goods and symbols and prefers such factors as brand and quality of service in consuming. |
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