search query: @indexterm authenticity / total: 29
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| Author: | Kolar, T. Zabkar, V. |
| Title: | A consumer-based model of authenticity: an oxymoron or the foundation of cultural heritage marketing? |
| Journal: | Tourism Management
2010 : OCT, VOL. 31:5, p. 652-664 |
| Index terms: | tourism authenticity culture |
| Language: | eng |
| Abstract: | This article examines the relevance and conceptualizations of authenticity in cultural tourism from the viewpoint of a manager. A consumer-based model is presented, and it's empirically analyzed with the aid of a survey conducted on 25 Romanesque heritage sites in four European countries. The results show that cultural motivation is an important antecedent of both object-based and existential authenticity. Managerial, theoretical and marketing implications of authenticity are offered. |
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