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| Author: | Katsikeas, C. S. Piercy, N. F. |
| Title: | The relationship between exporters from a developing country and importers based in a developed country: conflict considerations |
| Journal: | European Journal of Marketing
1991 : VOL. 25:1, p. 6-25 |
| Index terms: | DEVELOPED ECONOMIES DEVELOPING COUNTRIES INTERNATIONAL TRADE IMPORTING EXPORTING CONFLICT |
| Language: | eng |
| Abstract: | Channel conflict is defined as a perception of the part of a channel member that its goal attainment is being impeded by another, with stress or tension the result. Two hypotheses are made concerning the relationship between exporters from a developing country and importers based in a developed country /E-I relationship/. Fieldwork concentration on two countries /Greece and the UK/ tested the hypotheses. It is found that there is conflict in E-I relationship, but this conflict is confined to low level. It is also shown that marked perceptual differences between most of the E-I matched pairs exist concerning the construct of conflict, but the identified differences followed no systematic direction. Implications are discussed in detail. |
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