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| Author: | Hofman, P.S. |
| Title: | Becoming a first mover in green electricity supply: corporate change driven by liberalisation and climate change |
| Journal: | Greener Management International
2002 : AUTUMN, 39, 99-108 |
| Index terms: | Electricity supply industry Energy conservation Environmental protection Innovation Netherlands |
| Language: | eng |
| Abstract: | This paper presents a study of a trend-setting company in the electricity sector in the Netherlands and its innovative response to the combined influence of liberalisation and climate change. The company became a first mover through its invention of the concept of green electricity and the development of a new facility for biomass combustion. The successful introduction of these innovative practices was facilitated by corresponding changes in corporate culture and strategy. |
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