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| Author: | Badot, O. Cova, B. |
| Title: | Des marketing en mouvement, vers un n`o-marketing. |
| Journal: | Revue Francaise du Marketing
1992 : JAN-MAR, 136, p.5-27 |
| Index terms: | MARKETING THEORY SOCIAL ECONOMICS FUTURE CONSUMER RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA