search query: @indexterm Organizational communication / total: 295
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| Author: | Garcia, A. |
| Title: | La communication d'entreorise a l'etranger: que peut-on dire aux Allemands = Corporate communication abroad: some evidence on Germans |
| Journal: | Revue Francaise du Marketing
1991 : NO. 131, p.37-49 |
| Index terms: | ORGANIZATIONAL COMMUNICATION CORPORATE IMAGE INTERNATIONAL MARKETING GERMANY FRANCE |
| Language: | fre |
| Abstract: | A distinction is made between the comprehensive goals of corporate communication and the goals of market-oriented communication about products and services. A common set of communication techniques is defined. The relationship between the goals and techniques of communication is examined. Some peculiarities of corporate communication abroad are described and analyzed. It is shown how German companies communicate to foreign audience (business partners, customers etc.). The communication patterns and behaviours of German and French companies are described and contrasted. The future of corporate communication is considered from a global perspective. |
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