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| Author: | Kroeber-Riehl, W. |
| Title: | Visuelle Kompetenz: Imagery-Strategien für die Unternehmenskommunikation. |
| Journal: | Absatzwirtschaft
1994 : MAR, p. 94-97 |
| Index terms: | CORPORATE IMAGE COMMUNICATION CORPORATE CULTURE POSITIONING PUBLIC RELATIONS |
| Language: | ger |
| Abstract: |
SCIMA