search query: @indexterm Organizational communication / total: 295
reference: 110 / 295
| Author: | Herbst, H. D. |
| Title: | Von der Produktschau zum Markenerlebnis. *MERCEDES-BENZ |
| Journal: | Absatzwirtschaft
1994 : JUN, p. 100-101 |
| Index terms: | EXHIBITIONS MARKETING CONCEPT ORGANIZATIONAL COMMUNICATION PRODUCT IMAGE MEDIA SELECTION CAR INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA