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| Author: | Schott, E. |
| Title: | Andere Gewichte und neue Inhalte: Kommunikationspolitik für Informationssystem-Anbieter. |
| Journal: | Absatzwirtschaft
1994 : DEC, p. 88-93 |
| Index terms: | MARKETING MANAGEMENT INFORMATION SYSTEMS PUBLIC RELATIONS COMMUNICATION SALES PROMOTION CORPORATE IMAGE |
| Language: | ger |
| Abstract: |
SCIMA