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Author:Jiang, Xiaoping
Title:On the public relations of the commercial business (original in Chinese)
Journal:Finance and Economics of Xin Jiang (c)
1994 : 1, p.48-51
Index terms:PUBLIC RELATIONS
COMPANIES
Language:chi
Abstract:It is not good to set up the independent department of public relations in the enterprises. We should take the following steps: understand correctly the implication; strengthen the cooperation of every department; make full use of multiform of social propaganda; form a propaganda tendency and educate a high-qualified team dealing with public relations.
SCIMA record nr: 127983
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