search query: @indexterm Public relations / total: 295
reference: 156 / 295
Author: | Stippel, P. |
Title: | Es geht bei Geld auch um Emotionen. |
Journal: | Absatzwirtschaft
1996 : APR, p. 20-21 |
Index terms: | EUROPEAN MONETARY SYSTEM CURRENCY ADVERTISING CAMPAIGNS MARKETING CONCEPT PUBLIC RELATIONS |
Language: | ger |
Abstract: |
SCIMA