search query: @indexterm Social economics / total: 295
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| Author: | Hawley, J. Hamilton, J. |
| Title: | Retail entrepreneurial values in a bicultural community: cultural and economic contentions and negotiation |
| Journal: | Journal of Socio-Economics
1996 : VOL. 25:6, p. 639-662 |
| Index terms: | SOCIAL ECONOMICS RETAILING NEGOTIATION |
| Language: | eng |
| Abstract: | Economic activity is universal yet the objectives of entrepreneurship are culture-specific in that the entrepreneur cannot be separated from the cultural context. The purpose of this research was to understand the structural differences between the Old Order Amish and their non-Amish counterpart as they conduct entrepreneurial activity in a bi-cultural rural setting. Eleven months of field research uncovered distinct differences between the two groups with regard to three conceptual themes: responsibility, cooperation and competition, and success. |
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