search query: @indexterm Public Relations / total: 295
reference: 139 / 295
Author: | Gronroos, C. |
Title: | Value-driven relational marketing: from products to resources and competencies |
Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 407-419 |
Index terms: | PUBLIC RELATIONS |
Language: | eng |
Abstract: |
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