search query: @indexterm Public relations / total: 295
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| Author: | Gronroos, C. |
| Title: | Value-driven relational marketing: from products to resources and competencies |
| Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 407-419 |
| Index terms: | PUBLIC RELATIONS |
| Language: | eng |
| Abstract: |
SCIMA