search query: @indexterm Public Relations / total: 295
reference: 138 / 295
Author: | Gummesson, E. |
Title: | In search of marketing equilibrium: relationship marketing versus hypercompetition |
Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 421-430 |
Index terms: | PUBLIC RELATIONS |
Language: | eng |
Abstract: |
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