search query: @indexterm Public relations / total: 295
reference: 138 / 295
| Author: | Gummesson, E. |
| Title: | In search of marketing equilibrium: relationship marketing versus hypercompetition |
| Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 421-430 |
| Index terms: | PUBLIC RELATIONS |
| Language: | eng |
| Abstract: |
SCIMA