search query: @indexterm Public Relations / total: 295
reference: 137 / 295
Author: | Hunt, S.D. |
Title: | Competing through relationships: grounding relationship marketing in resource-advantage theory |
Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 431-445 |
Index terms: | PUBLIC RELATIONS COMPETITION |
Language: | eng |
Abstract: |
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