search query: @indexterm Public relations / total: 295
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| Author: | Hunt, S.D. |
| Title: | Competing through relationships: grounding relationship marketing in resource-advantage theory |
| Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 431-445 |
| Index terms: | PUBLIC RELATIONS COMPETITION |
| Language: | eng |
| Abstract: |
SCIMA