search query: @indexterm Public Relations / total: 295
reference: 135 / 295
Author: | Payne, A. Frow, P. |
Title: | Relationship marketing: key issues for the utilities sector |
Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 463-477 |
Index terms: | PUBLIC RELATIONS PUBLIC SERVICES |
Language: | eng |
Abstract: |
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