search query: @indexterm Public Relations / total: 295
reference: 134 / 295
Author: | Storbacka, K. |
Title: | Segmentation based on customer profitability: retrospective analysis of retail bank customer bases |
Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492 |
Index terms: | PUBLIC RELATIONS MARKET SEGMENTATION RETAIL BANKING |
Language: | eng |
Abstract: |
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