search query: @indexterm Public relations / total: 295
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| Author: | Storbacka, K. |
| Title: | Segmentation based on customer profitability: retrospective analysis of retail bank customer bases |
| Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492 |
| Index terms: | PUBLIC RELATIONS MARKET SEGMENTATION RETAIL BANKING |
| Language: | eng |
| Abstract: |
SCIMA