search query: @indexterm Public Relations / total: 295
reference: 133 / 295
Author: | Coviello, N.E. Brodie, R.J. Munro, H.J. |
Title: | Understanding contemporary marketing: development of a classification scheme |
Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 501-522 |
Index terms: | PUBLIC RELATIONS MARKETING |
Language: | eng |
Abstract: |
SCIMA