search query: @indexterm Public Relations / total: 295
reference: 132 / 295
Author: | O'Malley, L. Patterson, M. Evans, M. |
Title: | Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets |
Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 541-559 |
Index terms: | PUBLIC RELATIONS CONSUMER MARKETS |
Language: | eng |
Abstract: |
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