search query: @indexterm Public relations / total: 295
reference: 132 / 295
| Author: | O'Malley, L. Patterson, M. Evans, M. |
| Title: | Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets |
| Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 541-559 |
| Index terms: | PUBLIC RELATIONS CONSUMER MARKETS |
| Language: | eng |
| Abstract: |
SCIMA