search query: @indexterm Public Relations / total: 295
reference: 131 / 295
Author: | Brookes, R. Little, V. |
Title: | The new marketing: what does 'customer focus' now mean? |
Journal: | Marketing and Research Today
1997 : MAY, VOL. 25:2, p. 96-105 |
Index terms: | PUBLIC RELATIONS CONSUMER MARKETS |
Language: | eng |
Abstract: |
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