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| Author: | Es, R. van Meijlink, T. |
| Title: | The dialogical turn of public relation ethics |
| Journal: | Journal of Business Ethics
2000 : SEP, VOL. 27:1-2, p. 69-77 |
| Index terms: | PUBLIC RELATIONS ETHICS NETHERLANDS |
| Language: | eng |
| Abstract: | The ethics of Public Relations is changing: the pragmatical approach is giving way to the dialogical approach. Pragmatical PR Ethics concentrates on issues and cases and hardly has a conceptual core. Dialogical PR Ethics concentrates on procedures and structures and uses symmetric communication as its core concept. Both approaches of PR ethics have their strong and weak points. A metaethical framework is presented to combine both approaches. |
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