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| Author: | Segars, A.H. Kohut, G.E. |
| Title: | Strategic communication through the World Wide Web: an empirical model of effectiveness in the CEO's letter to shareholders |
| Journal: | Journal of Management Studies
2001 : JUN, VOL. 38:4, p. 533-556 |
| Index terms: | CHIEF EXECUTIVE OFFICERS EFFECTIVENESS INTERNET ORGANIZATIONAL COMMUNICATION SHAREHOLDERS |
| Language: | eng |
| Abstract: | The Chief Executive Officer's (CEO) letter to shareholders is perhaps the most strategic in conveying the well-being and future direction of the enterprise. These letters have become even more visible with the advent of World Wide Web and its use as a primary forum for communicating the CEO's message. Utilizing both theoretic and practical perspectives as well as the web-based letters of prominent organizations, this study frames CEO's letter effectiveness (CLE) along dimensions of credibility, efficacy, commitment and responsibility. |
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