search query: @indexterm SOCIAL ECONOMICS / total: 295
reference: 19 / 295
| Author: | Tungate, M. |
| Title: | Is Europe a single market? |
| Journal: | Strategies Europe
2001 : MAR, 6, p. 48-49 |
| Index terms: | MARKETING VEGETARIAN FOODS SOCIAL ECONOMICS |
| Language: | eng |
| Abstract: | It's a simple question without a simple answer: Is Europe a single market? With the euro just around the corner, Europe is about to become more harmonised than ever. And yet it remains a mass of social, economic and even legal contradictions. The special report aims to find out how marketers deal with this scenario. Marketers say that the stereotypical American marketing executive who believes that Europe is a single market is "still very much out there", according to a recent survey. |
SCIMA