search query: @indexterm Public relations / total: 295
reference: 109 / 295
| Author: | Bove, L.L. Johnson, L.W. |
| Title: | Customer relationships with service personnel: Do we measure closeness, quality or strength? |
| Journal: | Journal of Business Research
2001 : DEC, VOL. 54:3, p. 189-197 |
| Index terms: | Customers Service Salespeople Public relations Literature |
| Language: | eng |
| Abstract: | The magnitude, degree or extent of a customer relationship with a service worker or provider/firm has variously been referred to in the services literature as relationship closeness, relationship quality, or relationship strength. This has led to inconsistency in both the terminology and measures used. This literature is summarized and clear guidelines are provided as to when each of these terms is appropriate. |
SCIMA