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| Author: | Baker, S. |
| Title: | The Theoretical Ground for Public Relations Practice and Ethics: A Koehnian Analysis |
| Journal: | Journal of Business Ethics
2002 : FEB I, VOL. 35:3, p. 191-205 |
| Index terms: | PUBLIC RELATIONS ETHICS ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton {Public Relations Review, 1999), this paper proposes such a theoretical ground. The paper adopts Hutton's assertion that "the central organizing theme of public relations theory and practice" is relationships (Hutton, 1999, p. 209). It also relies upon Koehn (1994) to provide a theoretical discussion of the nature of professions, and the ground upon which professional ethics and public trust in the professions are based. |
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