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| Author: | Kuperman, J.C. |
| Title: | Communicating strategy to financial analysts |
| Journal: | Business Horizons
2002 : SEP/OCT, VOL. 45:5, p. 11-18 |
| Index terms: | Stock markets Companies Shareholders Public relations Communication Strategy Mergers Research USA |
| Freeterms: | Information dissemination |
| Language: | eng |
| Abstract: | Sell-side financial analysts are important to a firm due to their affect to investor behaviour and firm's reputation in the business community. This paper presents a discussion of the issue, relying not only on the literature but also on analysts comments from interviews. Data were gathered as part of a larger research project focused on analysts reactions to acquisition announcements by firms. The findings fit into three different communication topics: content, delivery process, and the general importance of managing the company/analyst relationship. |
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